Garden gang, a small business based in Tunbridge Wells, was in need of a packaging update for their range of chilli jams and chutneys.

As this was a home kitchen business, I felt it was important to reflect the handmade element in the packaging. This was achieved through using hand-drawn lettering for the logo, product name, and illustrations. To make it feel further like it was assembled by hand, images of ingredients used and splodges of the product were included on the main central band.

The colour bands on each jar make it easy for customers to differentiate between the different flavours on the market stand or at home.