Briefed by Go Ahead buses to increase people taking this bus in local areas, the ‘Our Bus’ campaign taps into this sentiment and positions taking the bus as a positive choice you can make to do your bit for the community.

Community isn’t about brands and big corporations. It’s about people. Because of this, the Our Bus campaign avoids the ‘corporate’ brand identity of normal bus communications.

Inspired by the look and feel of other community initiatives, it uses a vibrant, hand-crafted creative approach to deliver a strong sense of humanity, positivity and togetherness. This campaign was then rolled out across a wide variety of print, OOH and digital spaces, initially targeting the Southampton area.